Recurring Revenue Calculator (MRR & ARR)
Model plan-level MRR, ARR, net new revenue, ARPU, logo churn, revenue churn and net revenue retention in one operating worksheet.
What Is the Recurring Revenue Calculator (MRR & ARR)?
The Recurring Revenue Calculator consolidates the recurring-revenue metrics that are often split across separate near-duplicate tools. Editable plan rows establish starting MRR, while new, expansion, churn and contraction movements produce ending MRR, ARR, ARPU, logo retention, revenue churn and net revenue retention from one auditable bridge.
How It Works
Enter active subscribers, monthly price and recurring discounts for each plan, then record the MRR movements for the period and the number of customers lost. Keep one currency and one reporting period throughout the worksheet.
When to Use It
Use it for monthly SaaS, membership and subscription reporting, board updates, forecasting inputs and cohort-level checks. It is an operating model, not revenue-recognition or accounting advice.
Frequently Asked Questions
- What Is The Difference Between Logo And Revenue Churn?
- Logo churn counts customers lost; revenue churn measures recurring dollars lost. They differ when customers have different plan values.
- Can Net Revenue Retention Exceed 100%?
- Yes. Expansion from retained customers can exceed churn and contraction, producing NRR above 100% even before new customers are added.
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